How LinkedIn Growth Impacts Job Seekers

linkedInIt is common knowledge that LinkedIn is one of the world’s most rapidly growing social media and professional networks.

It has over 200 million members across 200 countries, and it boasts 81% growth from Quarter 4, 2011 to Quarter 4, 2012.



LinkedIn is indeed becoming one of the backbones of the recruitment industry worldwide and it has greatly shaped the way consultants and head hunters fill their vacancies, but what does this mean for job seekers in 2013?

In Australia, LinkedIn has around 3.9 million members. This means the competition to make contacts and secure opportunities via LinkedIn is high, especially when it comes to white-collar and executive roles. Promoting your talents on LinkedIn is something that takes consistent effort and maintenance, yet the rewards can be extremely beneficial, with new career opportunities presenting themselves via contacts and connections.

LinkedIn Has Grown – But What Does this Mean for Job Seekers?

  • Job seekers need to ensure their LinkedIn Profile is 100% up-to-date and relevant to the positions they are searching for
  • Profiles should target appropriate keywords in the summary, experience and skills sections to ensure they get found in recruitment searches
  • Users should update their status or share news and information at least once or twice per week in order to be seen as active on the network
  • Users should also participate in industry groups on LinkedIn and make new contacts with industry executives or experts where possible
Profiles should also be enhanced as much as possible by including information and details about beyond basic work history and experience:
  • Use the new ‘Projects’ section to list professional projects you are currently working on – this is a great, live way to show employers your skills and talents
  • Include links to your website or social media pages (if relevant)
  • List professional interests in the ‘Interests’ section – stay away from personal interests unless they directly impact your professional credibility
  • Include the names of all groups and associations you belong to
  • Include any awards you have won
  • Work on building your connections and recommendations
  • A professional photo is a must!

On the other side of the coin, LinkedIn’s fast growth is also changing the way the recruitment industry operates. More and more organisations are beginning to search for candidates and recruit for positions via LinkedIn. As they do with resumes, consultants also basing a lot of their first assumptions on LinkedIn profiles and scrutinising these to determine who is really a quality candidate and who has simply jazzed up their profile for the sake of it.

Yet the competition on LinkedIn can also work the other way, with consultants and employers vying to secure the interest and talents of top candidates. As a result, search consultants and head hunters are going to have to focus their efforts a lot more on LinkedIn in order to garner interest from quality job seekers and skilled executives, especially those who are still currently working and not actively job seeking.

Do you need help with your LinkedIn Profile? Contact Resumes Australia today to learn more about our LinkedIn Profile writing and our executive resume services.

Good luck!
kylie hammond

About Kylie Hammond
Executive Search Consultant, Head-Hunter, HR Consultant, Executive Career Coach, Expert Resume Writer & Executive Talent Agent.

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