Going for Gold With Personal Branding


PersonalbrandingIf you are job searching, Personal Branding can make a significant difference to your success. While writing a great resume can place you at a strong advantage, Personal Branding involves moving beyond basic job applications and infusing your value proposition into every aspect of your professional image.

What’s Your Personal Brand?

Your personal brand defines exactly how others should see you when they interact with you, whether via your resume, online or in person. Your brand should be developed based on your key strengths and talents and the value you can bring to an organisation. All of this comes together to create your value proposition and your brand.

What are your most powerful and respected abilities? What makes employers and headhunters want to seek you out and work with you? Make a list of every talent or skill that you feel contributes to your personal brand.

Your Value Proposition

In the same way a blurb often describes the essence of a book, your value proposition needs to describe the essence of who you are as a professional.

When developing and writing your value proposition, think about what you want people to think when they see your name, what you want to be known for in the industry and what your particular niche is.

Your value proposition should consist of one or two sentences and should clearly portray to employers and search consultants:

  • Who you are – What type of expert are you?
  • What you do – What’s your main talent? What can you offer that others can’t?
  • How you do it – How do you bring success to others? Use examples if you can
  • Who you do it for – What’s your market or niche?
  • Why you do it – What’s the motivation or passion behind who you are?

This isn’t a definitive or easy way to develop your brand or value proposition, but it’s definitely a great way to get started.

Promoting Your Brand

Once you have spent a considerable amount of time defining and developing your brand, you will need to find ways to communicate your brand to others.

  • Rewrite your resume, cover letters or any other documentation to include details about your brand and your value proposition
  • Describe your brand in other social media profiles, such as on LinkedIn, or on your own website, blog site or online portfolio
  • Update your personal marketing materials (business cards, letterheads, portfolios) so that they reflect your brand
  • Communicate your brand clearly throughout the course of job interviews, recruitment meetings or networking meetings
  • Advocate your personal brand in professional environments (in your current role, at industry events) via the actions, decisions and conversations you undertake

How Can You Tell If Your Personal Brand Is Working?

Measuring the success of your personal branding strategy can take time, but usually you will begin to see some degree of improved results when it comes to your job search and your general success in the industry.

You might find yourself more victorious when it comes to job applications or interviews or you may find that recruiters and other executives are beginning to approach you, rather than the other way around. Online, you may see an increased amount of interest in your profiles, publications or portfolios.

If you are not seeing durable results despite your personal branding efforts, it may be because your personal brand has not yet fully “materialised” or because it still needs work. If this is the case, go back to your initial notes and consider if you are highlighting your unique talents and offerings strongly enough.

Resumes Australia offers specialised and dedicated personal branding services that are proven to enhance your executive success. To kick-start your branding journey contact us or review our packages here.

Regards,

kylie hammond

About Kylie Hammond
Executive Search Consultant, Head-Hunter, HR Consultant, Executive Career Coach, Expert Resume Writer & Executive Talent Agent.

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