How to Write a Corporate Biography


Corporate BiographyCorporate biographies are extremely useful tools that can be published almost anywhere you choose, from your resume to your LinkedIn profile to your company website. You can also use your biography to promote your talents at conferences and other public relations events or in industry publications and reports.

Like writing a resume, however, composing a corporate biography is often a challenge. It must be accurate and succinct and it must successfully portray you as a compelling leader.

Begin With Your Value Proposition

The opening paragraph of your corporate biography should explain who you are, what you do and why you are so highly valued as a leader in your industry. You should highlight your key competencies for the reader and spell out what makes you a unique innovator and front-runner in your field.

You can also use the introduction to communicate your overall objectives and what you hope to achieve in the industry long term (alternatively, you can also leave this until the end).

Dive Into Your Achievements and Contributions

There are many ways to approach the juicy content that makes up your career. You can use the body of your biography to describe your career ‘story’ and how you came to be or (if you are trying to keep your biography short) you can instead focus solely on emphasising your key achievements and contributions to the industry. Of course, you can also create a combination of both (story + achievements).

Try to be as detailed as you can here, using concrete ‘facts’ to illustrate your expertise. For example, you could mention any prestigious companies you have worked for, conferences you have spoken at or locations around the world you have worked in. You can also mention any awards or commendations you have received.

Go Out With a Bang

You can communicate a wealth of facts or details to readers at the end of your corporate biography, but two approaches I recommend include:

  • Ending with your future goals, your vision or the ‘next steps’ of your industry mission – what’s upcoming on your agenda as an executive or leader?
  • Finishing with your most recent accomplishments, such as a global seminar you might have presented at or an article you might have had published

Both of these endings create the impression that you are actively influencing and contributing to your industry and that you are consistently working to progress your value as an executive.

As time moves on, don’t forget to update your biography with any new ‘next steps’ or accomplishments.

Biography Language

Like any professional document, the language you use in your corporate biography should be formal and professional.

Depending on your target audience, however, you can tweak your language slightly to alter the ‘image’ your biography creates. For instance, if you were to give a talk to a group of school students, you might want to come off sounding a little more ‘fun’ and ‘outgoing’, rather than ultra-corporate.

You should also write your biography using the third person. For example: “John Smith is the CEO and founder of…” or “In 2005, John joined…”

Working With Your Corporate Biography

Once you have the initial account of your corporate biography created, it is much easier to rework it into different versions that vary in length or detail.

You can expand on your biography to create a longer story about your success (keep this around 1 page) or you can shorten your biography into a ‘snippet’ that can be used at the end of posts or articles you write or on your social media profiles.

Resumes Australia works with executives and CEOs on a range of career documents, including corporate biographies, resumes, cover letters, branding documents and social media profiles. Visit Resumes Australia to learn more.

Regards,

kylie hammond

About Kylie Hammond
Executive Search Consultant, Head-Hunter, HR Consultant, Executive Career Coach, Expert Resume Writer & Executive Talent Agent.

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