Promoting Yourself at Career Expos

ExpoWhether you are starting out in your career, wanting to change industries or simply looking for ways to climb up that corporate ladder, career expos offer many opportunities. Attending a career expo is one of the most valued ways to find new employment, meet new executives and get in touch with potential employers.

Achieving success at these events is all about selling yourself, networking with the right people and setting the groundwork for future relationships.

Be Resume Ready

Your resume is one of the most important tools that will help you secure new employment. It is a good idea to bring several copies of your resume with you to any career expo – and make sure that you have too many, rather than too few.

You should also ensure that your resume is professional, expertly written and targeted to the kind of position/s you are looking for. It may even benefit you to have a few different versions of your resume to hand to different employers. If resume writing is not your strength, you should consider obtaining the services of an experienced resume writer.

Bringing along your portfolio or any other marketing materials you have can also help you stand out from the competition.

Know Your Targets

Career expos tend to showcase a multitude of organisations and businesses, all of which are looking to exhibit their worth and attract potential employees. As a job seeker, you will achieve much more success if you find out in advance which companies will be attending the expo and then create a shortlist of the companies you wish to target/visit.

The more you know about each of these businesses, the more you will be able to tailor your approach and master any conversations you have with company representatives. If you are currently looking for work, finding out about any specific vacancies that each company has can also be beneficial, but be wary of being too pushy about these.

Dress the Part

First impressions always make a significant difference when it comes to meeting employers, so if you are heading to a career event, make sure you dress appropriately. This is particularly important if you plan to target high-end corporate companies. Even if you don’t dress in full business attire, a smart-casual outfit will help present you professionally to potential employers.

Value Proposition

Industry events and career expos are often extremely busy places, meaning you may only have a minute or two to make a strong impression. Part of this process is making sure that you know exactly what to say to representatives and employers. Highlight your strengths, skills or talents and make sure they are relevant to the organisation. Rehearsing your value proposition beforehand can be extremely beneficial, as can formal interview coaching.

Know Your Goals

Finally, make sure that you understand what you want to get out of the career expo and what you want to achieve on a long term basis in your career. It’s fine to attend knowing that you want a job, but have you thought about what kind of job, what kind of organisation and what kind of people you want to work with?

Knowing both your long term and short term goals will allow you to devise a successful strategy for connecting with the right people and employers at the event, and if you factor your goals into your approaches and discussions, you will also create the impression that you are a forward-thinking candidate.

Need an outstanding resume? The expert resume writing team at Resumes Australia can produce specialist resumes for career events, expos or job applications, whether you are a graduate or a senior at the CEO level.


kylie hammond

Taking Advantage of Recruitment Trends for Job Seekers

TrendsTrends in the recruitment and HR industries not only affect search consultants and employers, but job seekers too.

If you are looking for executive employment, there are a range of trends shaping the job world this year that can provide you with new ideas and approaches for succeeding in your job search.


Growth Industries

If you are keen for an industry change with plenty of transferable skills to support you, consider focusing your efforts on finding employment in high growth industries. According to Randstad, industries such as education, healthcare, technology and mining/resources are all on the right track for the year ahead and are set to benefit from strong gains in future. On the other side of the coin, construction, tourism, hospitality and manufacturing may face serious struggles.

High Turnovers

Randstad also reported that many companies suffered last year due to high turnovers and the subsequent loss of staff knowledge. As a result, many organisations are now working on their perks and benefits, but are also looking for employees with valuable industry knowledge. Highlighting the industry wisdom you can bring to the table for an employer can give you a strong, competitive advantage. If you are confident about your talents, you can also leverage these to negotiate higher salaries or more perks before you accept an offer.

Leadership Opportunities

Executive and leadership change is also going to be a big trend over the coming year, which means lots of great career opportunities for young job seekers and corporate ladder climbers. If you are an up-and-coming executive job seeker, now may be the ideal time to jump up into a leadership or senior role. If you’re not quite at that level yet, you could consider taking on a middle-management position or applying for a promotion.

Social Media

One could argue that social media is now a ‘norm’ rather than a ‘trend,’ but either way, it will also affect executive job seekers significantly over the coming years, especially with more and more recruiters, employers and head hunters using social media to fill vacancies.

Profiles and activity on sites like LinkedIn and Twitter can be highly beneficial. Job seekers and executives looking for employment this year should utilise social media to maximise their success and make new connections that could potentially lead to lucrative employment.
In addition, job seekers will need to ensure their profiles on social media sites are working to their advantage, as well as ensuring their professional resumes are up to scratch.

Temp & Contracting Work

Skills and talent shortages are also affecting many industries this year, with employers and consultants finding it more and more difficult to attract people to their organisations on a permanent basis. As such, companies may look to temporary and contract solutions in order to find the right, technical talent. For job seekers, this means opening your options and considering temp or contract roles could also be valuable.

Resumes Australia is a complete career management service offering job searching advice, career counselling, resume writing, interview coaching and personal branding solutions to executive Australian job seekers. Learn more about what we do at


kylie hammond

LinkedIn’s Premium Job Seeker Accounts – Are They Worth It?

linkedin-premiumLinkedIn is a powerful professional networking website that provides a highly valuable service to job seekers, employers and those looking to make more business connections.

While users worldwide can join LinkedIn for free and create basic profiles, the site also provides a variety of extras under the option of a Job Seeker Premium LinkedIn Account.


1. InMail

LinkedIn InMail essentially allows you to contact users who aren’t connected to your network. The recipient of your InMail will be able to respond to you directly and will be able to view your profile, without needing to connect with you. This is ideal if you are looking for direct ways to contact employers or search consultants or if you have not had any luck contacting them via other means.

Various levels of Premium Accounts allow you to send a certain volume of InMails per month (for example, 5 per month for ‘Job Seeker’ accounts and 10 per month for ‘Job Seeker Plus’ accounts).

2. Featured Applicants

Featured applicants are premium members whose job applications move to the top of recruiter’s lists, appearing above other candidates who don’t have the privilege of a Premium Jobseeker Account. This increases your exposure and visibility in the eyes of the recruiter or HR manager, which can be a huge advantage.

However, you will need to ensure that your LinkedIn profile is written exceptionally well and that it works to enhance your chances of securing an interview. If your profile is inadequate, you may find that being at the top simply means your application gets deleted sooner.

3. Ability to see who is viewing your profile

With a regular LinkedIn account, you can see who has viewed your profile recently, but you are only presented with a limited list. Upgrading to a paid account means you’ll be able to see a full list of who has viewed your information, with results broken down by industry, keyword searches and location.

While it doesn’t mean you should directly contact everyone who’s viewed your profile, it does however provide you with useful insights into whether your profile is attracting the right people in the right industries.

4. Premium Badges

Personal branding is becoming more important online and upgrading to a Job Seeker account allows you to create a personal ‘badge’ or icon that you can include on your profile. This makes your profile much more attractive, which can benefit you when trying to grab the attention of recruiters.

5. Job Seeker Groups & Webinars

Job Seeker Groups provide you with further opportunities to connect with others, while designated Webinars for Premium users mean that you can educate yourself on how to search and apply for jobs via LinkedIn.

So Is a Premium Job Seeker Account Worth It?

Premium accounts for Job Seekers range from $15-$50 per month and like all investments, it’s about getting out of it what you put in. If a Jobseeker account is going to be worth it, you’ll need to work proactively to make sure that you receive a return on your investment each month. Upgrading your LinkedIn account if you don’t plan to actively use the features may not be beneficial.

To learn more about paid Jobseeker accounts, visit LinkedIn. If you require help writing your LinkedIn Profile or your executive resume, Contact Resumes Australia Today.

kylie hammond

How to Kick Start Your Graduate Career

graduateLife beyond university is a truly exciting time, yet many graduates will find that while their education is fresh, the job market can still be a highly competitive place.

Distinguishing yourself from the crowd as a recent graduate is vital in heightening your chances of success and competing against other graduates, as well as more experienced candidates.



Getting your resume together needs to happen as you are nearing the end of your degree or studies. Resume writing is an art form that many executives invest in, in order to remain competitive. The quality of your resume can mean the difference between securing an interview and losing the opportunity to another candidate.

Ensure that your resume is professionally written, immaculately presented and that it effectively highlights your capabilities, skills and education. You should also include any job experience you have acquired while studying; even if it is not entirely relevant to your industry, you can use this experience to emphasise your work ethic and your transferable skills. If you are unsure how to write a powerful resume, working with a resume writing specialist may be ideal.

Internships and Volunteer work

Completing internships throughout your studies is an extremely effective way to build your experience, extend your professional network and locate opportunities for fulltime, paid employment in your industry. While some degrees will include a formal internship as a mandatory part of assessment, you can greatly enhance your career opportunities by completing volunteer internships, volunteer work, casual work, or even paid work in your industry. In addition to developing your on-the-job skills and confidence, you’ll also be giving yourself a strong advantage over other graduate jobseekers.


LinkedIn is the world’s most popular professional networking tool and with over 200 million members, it’s something every graduate should value and utilise. As a student, you should create a winning profile on LinkedIn and begin networking as much as possible. Participating in groups, posting updates or following and connecting with influential industry leaders will give you ample opportunity to find employment.

Make sure that you also voice the fact that you are searching for employment and don’t forget to include the right keywords in your profile – this will make you more ‘findable’ in the eyes of recruiters and employers.

Career Expos

Career expos and career days are great for students. These events provide excellent opportunities to network with professionals and employers in your field. A list of prospective employers will usually be released before the event, so start by identifying the companies you wish to work for and conduct as much research on each as you can. It can also be extremely beneficial to prepare a number of resumes to hand out, and each should be tailored to meet employer requirements.

Career Counselling Services

Many universities and graduate school will also offer career counselling services to students. These counsellors can be effective in helping you identify your career goals, assessing your skills, competencies and providing you with valuable resources related to your industry. You should also check-in with your career services on a regular basis to find out what graduate positions are being advertised within the university and/or what graduate programs are available.

Recruitment Agents

Recruitment agents can be beneficial when helping you find corporate employment, but positions can also be very competitive. Again, your resume should be well written in order to stand out from the crowd and you should make every effort to meet with your recruitment agent face-to-face. It’s important to realise, however, that a recruitment agent’s main role is to satisfy the employer (their client) and their focus is to find candidates who hold the right skills, competencies and qualifications for a particular job. That said, agencies can open up plenty of other professional opportunities that you may otherwise not have access to.

Are you a graduate ready to embark on a professional career? Resumes Australia offers resume writing, career counselling and interviewing coaching services to a range of candidates, from Graduates to Managers to CEOs. Kick-start your career with us today!

kylie hammond

Why Should I Hire You? Knowing Your Unique Selling Points

interviewing“Why Should I Hire You?” is one of the most common interview questions you will ever come across.

Now that your professional resume has made the right impression, employers want to know exactly what you can bring to the table and what value you can add to their business.


I conduct frequent executive interview coaching sessions that teach my clients how to field this question and how to develop strong, articulated answers that stress their unique selling points.

What Are Unique Selling Points?

Your unique selling points are what make you stand out from the crowd. They are talents that demonstrate to the employer why you are the best candidate for the role and the key strengths that other candidates may not possess. Unique selling points can be:

  • Specific skills – technical or personal
  • Knowledge – about the industry or market
  • Experience – what you’ve done and achieved
  • Behaviours – how you can handle or cope with situations or problems
  • Talents – things you excel at

There are lots of different ways in which the above can be interpreted when it comes to your unique selling points. For instance, the ability to make strategic decisions can be a unique selling point, as can the skill to type at 90 words per minute.

How To Identify Your Unique Selling Points

You probably already have a good idea of what your selling points are and you’re most likely familiar with your strengths (and weaknesses). Yet your unique selling points must also be relevant to the job you are applying for. There’s no point in saying to an employer “I’m great at putting together top-end business strategies” if the job you’re applying for has nothing to do with strategy development. Draw on your strengths and talents until you find at least 5 that pertain to the job you want; consulting the job description at this point is a good idea.

Knowing the Benefits

Once you’ve identified your unique selling points, you will need to go one step further and single out the specific benefits that these competencies will bring to the business.

It’s fine to say that you’re a great problem solver or an excellent decision maker, but what does that mean for the employer? How have your unique selling points helped or advanced other companies in the past? Here are some examples to help you take your selling points to the next level:

1. Unique Selling Point: I am great at client relations.

Benefit: I am great at client relations. In my last role, I effectively managed several client disputes and disagreements, saving my company tens of thousands of dollars and increasing client spend by 5%.

2. Unique Selling Point: I am an expert at financial database systems.

Benefit: I am an expert at financial database systems, with the ability to show you valuable company performance metrics and develop strategies that will help improve your bottom line.

Still need help? Resumes Australia is a complete resume writing, career coaching and interview coaching service that can help you locate your unique selling points and teach you how to best demonstrate these in an interview.


kylie hammond

Applying for Positions in Australia

AustraliaAustralia is one the most rewarding countries in the world to work in.

With respectable salaries, a steady economy, beautiful weather and plenty of executive opportunities, applying for a position here can work wonders for your career.



Your Resume Is Key

Resume writing is a challenging task at the best of times, and even more so if you’re unfamiliar with the Australian marketplace. Yet like all candidates, your professional resume will be your first point of contact with an employer or recruiter – and your first chance at making a strong impression! For this reason, your resume needs to be impeccably written and presented, and also up to Australian standards.

Reviewing or rewriting your professional resume before you begin applying for positions is crucial. You will need to ensure that your resume speaks to Australian employers and recruiters. Also your English and grammar usage needs to be spotless. You will also need to pay strict attention to any specific requirements listed and make sure your resume complies accordingly.

Providing a Detailed Resume for Australian Employers

It’s important to be as detailed as you can in your resume – lazy descriptions or vague explanations will get you nowhere. When it comes to describing your employment history, you should also include valid details, such as the country/city, where each of your jobs were located and even some brief information about each business. Since Australian employers may not be familiar with overseas marketplaces or companies, providing as much information as you can about your international experience is vital.

However, it’s also important not to get too detailed or technical. At all times, make sure that you use professional, yet plain English in your resume and avoid any jargon or technical terms that Australian readers (or recruiters in general) may not understand.

Knowing What To Include in an Australian Resume

Australia also differs from many other countries in terms of the personal information that you need to provide in your resume.

While your ethnicity, age, marital status or gender are often strict requirements in other countries, they are not needed when applying for a position in Australia, and it can be illegal for private employers to request these details from you in order to assess your suitability for the job. It is also unnecessary for you to include a photo with your application. However, as an international candidate, you should make it clear to the employer that you are currently based overseas. Including any citizenship or visa details.

Refine Your Interview Skills

Whether your interview is conducted over the phone, via video conferencing or face-to-face in your home country (or in Australia), your interview skills must be refined. This is the point at which your application moves beyond the paper stage. It’s crucial that the employer or search consultant gains a positive impression of you.

Dress appropriately, use professional English when speaking and make sure that you speak clearly and concisely. Various interview coaching programs can help you prepare for an interview with Australian employers and can teach you which interview techniques will help drive your success.

What Next?

Keen to expand your career horizon on Australian shores? Resumes Australia is an innovative and expert resume writing service open to all candidates in Australia and abroad. For our international clients, we offer this exclusive resume and interview coaching package to ensure you achieve success down under.

kylie hammond

What Barack Obama Can Teach Us About Job Interviewing

Job interviewHe’s got one of the most prestigious positions in the world and to the delight of many supporters all over the globe, Barack Obama has just secured his job for a second time.

Why is he so successful? Some say it’s because of his policies, while others claim it’s thanks to his charismatic confidence and his ability to relate to the American people.


While you don’t necessarily have to be a President in the making, there is much to be learned from this great leader when it comes to job interviewing.

He is extremely well spoken…

Like all public speakers and Presidents before him, Obama is extremely well spoken. He rarely falters, stutters or becomes lost for words. He knows his topics and he knows them well. In job interviews, it is imperative that you are the same – you must know your experience, your values and your capabilities. You must also be able to articulate these in a confident, engaging and succinct way. Just as Obama builds rapport with his American followers (and no doubt he’s great at it), you must build rapport with your employers and interviewers.

He addresses the right issues…

Obama is a leader who is very much in touch with the issues and events surrounding daily American life. As a result, his actions and goals revolve around developing a better nation for all. When it comes to job interviewing, your vision should be the same: you will want to address the right issues and the right questions that are not only important to you, but important to your employer and the position on offer. Many candidates head into an interview prepared to talk about themselves, but without assessing what the employer really wants or how their particular skills fit into the job requirements or the organisation at large.

He has a sense of humour…

It’s not all doom and gloom when Obama addresses his audience. He’s been known to make jokes about himself, come up with amusing responses to political happenings and even sing songs. While you don’t have to go this far in your job interview, and while you should remain professional at all times, having a light sense of humour can help build rapport with your interviewers. It also shows that you’re a positive person who has the ability to relate to other co-workers and employees. Beware of being too arrogant or making inappropriate jokes however; there is a fine line between being personable and alienating your employers.

He’s determined…

Part of being a great leader is not only having the ability to make important decisions, but to find the determination to ensure the right outcomes come to fruition. The same goes for job interviews; being determined (without being pushy) is an invaluable trait, particularly when it comes to chasing up opportunities and addressing any concerns the interviewers might have over your suitability for the role. It’s hard work, but being determined often pays off!

He’s got the right support…

One of Obama’s key tactics as President has been to surround himself with informed people who share his values, but also know how to challenge his opinions and views. The same goes for your career – you’re the “President” of your own job seeking campaign and surrounding yourself with mentors, executive coaches, search consultants, resume writers and interview coaches can all help you secure your success.

Are you an emerging leader preparing for that next job opportunity? Executive Interview Coaching is just one of the many coaching services available at Resumes Australia. Get in touch with us today or learn how we can transform your resume too.
kylie hammond

When Your Job Search Isn’t Working

executive job searchSearching for employment in the contemporary recruitment world is a challenging and competitive process.

You are usually up against other highly qualified candidates and aggressive job seekers who are keen to climb the corporate ladder just as much as you.


If you have been applying for roles or attending interviews but getting nowhere, you may need to identify exactly where your efforts need improvement, or your strategies need changing.


Resumes are the backbone of the recruitment industry. You may find that you are applying for roles that you feel are on a par with your experience, but then weeks go by and you are not hearing anything back from the employer or recruiter. If this is occurring on an ongoing basis, your resume may be letting you down.

Ask yourself: does you resume adequately reflect your talents? Does it specifically relate to the requirements of the job you are applying for? Is it clear and easy to read, or is it riddled with errors and bad formatting?

A poor resume can often be the culprit behind many unsuccessful applications. Even if your experience is far reaching, if it is not outlined accurately in your resume, you won’t move on to the interview stage.

The solution? Put more time and effort into your resume or consult a professional resume writing service to determine exactly why your resume isn’t working.

Cover Letters

If your cover letter reads poorly or is too long and vague, recruiters will most likely add it to the rejection pile before they even read your resume. Spend some time working on the effectiveness of your cover letter, and ensure that it directly addresses the particular role you are applying for. You will also need to double-check that your cover letter is free of any grammatical errors that could make you appear unprofessional.

If you are unsure how to proceed, a resume writer can also put together a winning cover letter for you that utilises convincing language, and leverages your strengths to appeal to the employer.


If you are getting through to the interview process, congratulations! It probably means that your resume and other documentation are up to scratch. But what if you are not getting further than the first interview every time?

There can be many reasons for this. In some cases, it may be due to the fact that you are not interviewing at your best or creating a good impression with the interviewer. If so, can be beneficial. Coaching sessions can teach you how to respond to interview questions, create rapport with the interviewer, and discuss your strengths confidently and professionally.

Misalignment of Talent

Misalignment of talent is one of the biggest reasons why your job search may not be leading to job success. While your resume and interview skills may be outstanding, you will need to assess whether you have the right abilities and experience to take on the positions you have been applying for. You could be under-qualified or even over-qualified for the role. Consider carefully whether the abilities listed in your resume match with the requirements of each position.

Job Searches

It can often be the case, especially in executive searches, that there are just no suitable positions in the market for you at any given time. If so, this may require you to expand or approach your job searching strategies in a different way.

If you have simply been browsing job websites, expand your techniques by approaching recruiters, employers and headhunters directly. You can also utilise online networking sites to increase your chances of finding suitable roles.  Connecting with influential leaders on LinkedIn, for example, can lead to opportunities that may not be advertised.

If you continue to have issues with your job search, why not speak to a professional consultant at Resumes Australia? Our professional services include executive resume writing, cover letter writing, interview coaching, career coaching and executive search guidance.

kylie hammond

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