Using Keywords In Your Resumes & Profiles

The art of resume writing has changed significantly in recent times, particularly with online platforms and social media technology playing a huge part in the way employers and search consultants work.

In the same way that websites rely on keywords to get to the top of search engine results, job seekers must also use keywords to get their resumes to the top of candidate searches.

Many consultants and employers rely on databases and digital searches nowadays when aiming to fill positions. As a result, resumes and online profiles must be much more keyword driven.

Step 1: Choosing the Right Keywords

The most difficult part about using keywords in your professional resume is understanding which ones will resonate with a particular employer or resume database. Luckily, job seekers can employ several techniques to help them choose the right keywords for their resumes and profiles:

1. Consider the job title: Job titles are one of the most common keywords employers will use when conducting searches. If you are set on a particular job role, include this keyword at least 2-5 times in your resume. A good way to determine if your keyword is effective is to conduct a search using this keyword yourself, either on a job site or via a search engine. If relevant job listings come up, you will know you’re using the right words.

2. Review the job posting: Job descriptions will often contain important keywords in the way of skills, credentials, responsibilities and competencies. Consider what your own ideal role involves and which keywords are being used consistently by employers across various job postings related to your field or industry. For example, if you notice that ‘thought leadership’ is used frequently, you will need to include ‘thought leadership’ as a keyword in your resume.

3. Visit the company website: The website of the hiring company will generally offer industry specific terms that can be used as keywords. By reading through the website content, job seekers will quickly learn the industry terminology or product/service titles that are most relevant to the employer.

Step 2: Using Keywords Properly

Choosing the right keywords is only half the battle when it comes to effective resume writing. Using keywords organically in your resume is important, and will prevent you from turning your resume or online profile into ‘spam.’ My best tips for effective keyword inclusion are:

  • Use the most important keywords at the start of your document, such as in the ‘summary’ or ‘profile’ sections.
  • Present your keywords in context. That is, write relevant sentences and descriptions that include your desired keywords. Don’t simply list your keywords, as this is ineffective and lazy.
  • Using keywords when describing your accomplishments can also be very beneficial. This will draw the reader to your achievements and show them in a clear and concrete way what you are capable of.
  • Include the most important keywords throughout your resume or profile, but only when they can be used naturally and relevantly. Many databases and engines will rank resumes/profiles based on how many times a specific keyword is used. However, if you include certain keywords for the sake it, your content will appear sloppy and unprofessional and the recruiter will instantly reject your resume.

Step 3: Adapting Your Keywords

Every resume should be tailored specifically for each different job application, but without compromising the quality or integrity of your experience and achievements. Although your online profile can remain the same, you should tweak each resume application to include keywords that are relevant to that position, job description or employer. This will help maximise your success and means that you’ll stay one step ahead of those keyword-driven databases and searches.

Resumes Australia is a leading resume writing and career guidance firm specialising in executive resume writing and online profile writing. Contact Us to learn more about how we can help you find and use the right keywords during your job search.

kylie hammond

How to Kick Start Your Graduate Career

graduateLife beyond university is a truly exciting time, yet many graduates will find that while their education is fresh, the job market can still be a highly competitive place.

Distinguishing yourself from the crowd as a recent graduate is vital in heightening your chances of success and competing against other graduates, as well as more experienced candidates.



Getting your resume together needs to happen as you are nearing the end of your degree or studies. Resume writing is an art form that many executives invest in, in order to remain competitive. The quality of your resume can mean the difference between securing an interview and losing the opportunity to another candidate.

Ensure that your resume is professionally written, immaculately presented and that it effectively highlights your capabilities, skills and education. You should also include any job experience you have acquired while studying; even if it is not entirely relevant to your industry, you can use this experience to emphasise your work ethic and your transferable skills. If you are unsure how to write a powerful resume, working with a resume writing specialist may be ideal.

Internships and Volunteer work

Completing internships throughout your studies is an extremely effective way to build your experience, extend your professional network and locate opportunities for fulltime, paid employment in your industry. While some degrees will include a formal internship as a mandatory part of assessment, you can greatly enhance your career opportunities by completing volunteer internships, volunteer work, casual work, or even paid work in your industry. In addition to developing your on-the-job skills and confidence, you’ll also be giving yourself a strong advantage over other graduate jobseekers.


LinkedIn is the world’s most popular professional networking tool and with over 200 million members, it’s something every graduate should value and utilise. As a student, you should create a winning profile on LinkedIn and begin networking as much as possible. Participating in groups, posting updates or following and connecting with influential industry leaders will give you ample opportunity to find employment.

Make sure that you also voice the fact that you are searching for employment and don’t forget to include the right keywords in your profile – this will make you more ‘findable’ in the eyes of recruiters and employers.

Career Expos

Career expos and career days are great for students. These events provide excellent opportunities to network with professionals and employers in your field. A list of prospective employers will usually be released before the event, so start by identifying the companies you wish to work for and conduct as much research on each as you can. It can also be extremely beneficial to prepare a number of resumes to hand out, and each should be tailored to meet employer requirements.

Career Counselling Services

Many universities and graduate school will also offer career counselling services to students. These counsellors can be effective in helping you identify your career goals, assessing your skills, competencies and providing you with valuable resources related to your industry. You should also check-in with your career services on a regular basis to find out what graduate positions are being advertised within the university and/or what graduate programs are available.

Recruitment Agents

Recruitment agents can be beneficial when helping you find corporate employment, but positions can also be very competitive. Again, your resume should be well written in order to stand out from the crowd and you should make every effort to meet with your recruitment agent face-to-face. It’s important to realise, however, that a recruitment agent’s main role is to satisfy the employer (their client) and their focus is to find candidates who hold the right skills, competencies and qualifications for a particular job. That said, agencies can open up plenty of other professional opportunities that you may otherwise not have access to.

Are you a graduate ready to embark on a professional career? Resumes Australia offers resume writing, career counselling and interviewing coaching services to a range of candidates, from Graduates to Managers to CEOs. Kick-start your career with us today!

kylie hammond

Step Up and Be Ready for a Career Change in 2012!

executive resumeWhy You Need Executive Resume Writing and Coaching

It doesn’t seem long ago that joining a company meant you were committing yourself to a life-long career choice and sustainable employment. However we’re now living in a time of fierce business competition on a global scale, which means to stay competitive, companies need to re-examine their operations and reduce costs to be more efficient and profitable.

It’s a fact that today’s employment world is more difficult than in the past. If you read the news, you’ll soon learn that markets are dimming and job advertisements falling. There’s also plenty of information published about the worldwide economic outlook and the impact that this is having on hiring decisions.

With all this doom and gloom published daily, the best solution is to remain positive and be prepared. If you didn’t commit to a New Year’s Resolution for 2012, now is a good time to think about work volatility, risk, and to give yourself a personal job assessment.

Manage Your Career More Effectively
To prevent a career disaster, develop your own career management plan, so you are not caught off guard. Here are my top tips when times are tough, to help you avoid the most common mistakes, and stay ahead:

  • Be prepared for change
  • Learn to adjust quickly to change
  • Start by building a strong professional network today!

Being Prepared for Change
It can be quite confronting thinking about employment change. However, by remembering that “whenever one door closes, another one opens” and by ensuring that all your bases are covered, you’ll be better prepared!

Keep Your Skills Current
This is essential if you want to offer value to a future employer. Also, keep up-to-date with your industry’s certifications, and abreast of trends.

Keep Your Professional Resume Up-to-Date
Be ready at a moment’s notice to apply for a new position and to attend an interview. There’s nothing worse than rushing to make changes to your resume and risk making mistakes.

Learn to Adjust Quickly to Change
Finding positive outcomes, when your career is edging towards insecurity, requires you to be strong. Start by believing in yourself, and you’ll be better positioned to keep your career momentum going. You’ll also be better prepared for change, and able to adapt quickly, if you think positively, avoid over-analysing, and start planning your exit strategy as soon as possible.

Start Building a Strong Professional Network Today!
Be sure your LinkedIn, social media, and career site profiles are up-to-date and an accurate reflection of your current skill set.

If your professional network is limited, get working on it! Build your connections with professional associations, university groups, and former colleagues, to foster relationships that will help you to identify career opportunities.

How Up-to-date Is your LinkedIn Profile and Resume?
Whether you are looking for employment or just thinking about your next career move, now is the perfect time to engage a professional writer to update your LinkedIn profile, professional resume and cover letter. Resumes Australia can help you to showcase your abilities and values to a potential employer.

Resumes Australia has the best resume writers in the country who can help you with a winning Professional Resume and Cover Letter. View our resume writing packages today!

Best Regards

kylie hammond

Is Facebook Set to Reshape the Employment Scene?

facebookOnce upon a time Facebook was considered a personal “play tool” to keep you up-to-date with friends and activities. It was initially viewed as a huge distraction, and a big time waster! Taking a closer look at the world of internet popularity, Facebook now comes in at second place to Google. With over 800 million users, Facebook is no longer a social utility that connects people with friends, it is also about connecting people to work.

While many people say LinkedIn is the first choice for social-media job searches, Facebook members are also finding huge success.

Some of the biggest companies and recruitment agencies now use Facebook to tap into the job market and engage new talent. Millions of people are now also using Facebook as part of their job search strategy to follow companies they are interested in working for.

Getting the Most out of Your Facebook Job Strategy

Here are my top Facebook strategies to help you get the best results in your job search:

1.    Spread the word to your Facebook connections. If you’re searching for new job opportunities, don’t be afraid to ask your Facebook friends if they know of any roles, or if they can refer you to a recruiter or hiring manager.

2.    Expand your social networks with LinkedIn and Facebook. Make sure you edit your profile on Facebook to include as much information as possible, and also ensure your LinkedIn profile is current.

3.    Be careful with your privacy settings. Remember that employers do look on Facebook and they will find out more about you. They will also make a judgement based on the image that you portray. If you’re using Facebook for your family and friends only, then make your profile completely private, and create a new profile or page for your professional image. If you are using Facebook to attract recruiters and hiring managers, be careful what you post, and ensure that employers can only locate your professional page!

4.    Join Facebook groups related to your career.

Follow groups and share information. Look for job search resources.

How Up-to-date Is your Corporate Profile and Resume?

Whether you are looking for work on Facebook or LinkedIn, embrace these social media tools, and consider getting a professional writer to update your profile, professional resume and cover letter. Resumes Australia can help you to attract new career opportunities. Our exclusive LinkedIn Profile writing service is designed to get you noticed. Once you have this completed, you can use snippets of it elsewhere so that you maintain a consistent and professional profile online.


kylie hammond

The Importance of LinkedIn Recommendations

linkedin profileHaving good recommendations appear on your LinkedIn profile is so important in today’s world of online recruitment. Endorsements from your former colleagues are an extremely effective selling tool, particularly if you are job hunting.

Asking for a recommendation from a relevant colleague or business manager is considered the norm on LinkedIn, so there’s no need to feel awkward.

The main objective of a LinkedIn recommendation is that someone feels strongly enough about you to provide you with a written testimonial. What’s the worst that could happen? If you were to receive negative comments, take the information on board for personal evaluation. There’s no rule that says you must post negative feedback about yourself!

Recommending others on LinkedIn…

On the flipside of receiving recommendations, is, in turn, providing endorsements for your colleagues. Whilst it is essential that you gather the best testimonials for your own profile, it is equally important that you give honest recommendations about others. Remember that your profile and reputation will be associated with the recommendations you make.

Changing Your Mind

Whilst it is always a good idea to think long and hard before committing to a recommendation, it is never too late to change your mind! A colleague that you once well-respected, may now have a different perspective on work, and your positive recommendation may no longer be applicable.  The good news is that removing your recommendation is possible, and transparent. The recipient will not be notified if you withdraw your recommendation. It is simply removed from their profile.

To withdraw a recommendation:

•    Position your cursor over Profile at the top of your home page.
•    Click Recommendations.
•    Click the Sent Recommendations tab.
•    Click Edit next to the recommendation.
•    Click the Withdraw this recommendation link under the member’s name.
•    Click Confirm.

Need help with your LinkedIn Profile or Resume?

Did you know that every day more recruiters and companies use LinkedIn to search for new employees? By boosting your LinkedIn profile and professional resume, and by building strong networks and referrals, you can improve your online visibility and hopefully get more interviews.

Resumes Australia offers an exclusive range of Executive Resume Writing and LinkedIn packages, visit Resumes Australia today to learn more!

Overcoming Promotion Rejection

career coachingBeing overlooked for a promotion can be a really hard pill to swallow, particularly when you’ve been working hard for a company, with a good track record, and believe you could have done the job well.

It is quite normal to feel negativity following rejection.

However, it is important to know that being overlooked – even if it is by someone younger or less experienced than you – doesn’t have to be the end of the line, it can also open up new doors.

Here’s my best advice for dealing with promotion rejection:

1.        Relax for A Few Days

Now is the perfect time to get your emotions in check. Give yourself a few days to digest what has happened. You may be feeling hurt or wanting to vent some anger towards your employer, or the person who got the job. Once you’ve given yourself a little time to overcome the bad news, you can start to understand why you didn’t get the position.

2.         Don’t Second Guess

Just because you’ve missed out on this job opportunity, doesn’t necessarily reflect on you as an applicant. Competition can be fierce in any job, and there are so many factors that will influence the appointment decision. For example, there may have been another candidate that had skills, qualifications or experience that you are not aware of.

3.         Find Out Why

This step is very important, and will help you to understand why you were not chosen for the job. Meet with your business manager to discuss why you were not selected for the promotion. Apply this feedback to your career plan. Use this time to discuss your motivation to move up in the company. After learning more about you and your career ambitions, your employer may even “tag” you for other upcoming promotions.

4.         Revisit your Career Plan

Missing out on a promotion may mean that it is time to reassess your career goals, and ask “what is the best direction for my career?”.  A succinct, detailed career plan is one of the most useful tools you can use to identify where you are, where you want to be, and how to get there.

5.         Is it Time to Move On?

Despite all your efforts, you may find that your career path with your current employer is still blocked, and it may be time to look for other opportunities.
A career coach can help you discover new opportunities, and assist with developing a detailed career plan. Resumes Australia has a range of career coaching packages and interview coaching services that will give you visibility in your job search, and help you with critical career decisions. For more detailed information please visit Resumes Australia and book online today.

LinkedIn News – Volunteer Work Makes You More Employable!

linkedin profileAnnounced this week by LinkedIn, you can now add your volunteerwork,and the causes you are most passionate about, to support your LinkedIn profile.

You may be thinking that your volunteer contributions are irrelevant to job search or that this new LinkedIn feature is pretty small in the grand scheme of Social Media job networking? Read more of this post

Power Your Career with LinkedIn

linkedin profileOne of the most rewarding aspects of my job as an Executive Career Coach is helping people reach their full potential. So often candidates are on the verge of success but don’t have the background or know-how to showcase their skills and abilities in a way that is relevant to today’s tough job market.

Relationship building is the most relevant way to explore the many career choices and opportunities available to you. There are now over 100 million professionals who use LinkedIn to exchange information, ideas and career opportunities, giving you access to the largest audience of influential professionals worldwide.

Read more of this post

Should I Stay or Should I Go in Economic Uncertainty?

Executive Career CoachingI was sitting in my favorite café, enjoying an early morning coffee and couldn’t help overhear a conversation from a business couple discussing the pros and cons of switching job roles in economic uncertainty. It was an interesting debate and a topic which I have encountered in my role as a leading Executive Career Coach. Read more of this post

What To Do When You Hate Your Job!

hate your jobI’ve talked to quite a few people recently who loathe their jobs – could it be that workplace misery is on the rise? It’s definitely something difficult to talk about, and it can affect every part of your daily life from the time you wake up, to the time you go to bed. Let’s face it, job dissatisfaction focuses on negative and unproductive energies, and could be detrimental to your life balance. Hating your job is like being trapped in a bad relationship, so how do you know when it has become too much?

Read more of this post

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